INTRODUCTION Koch states wonderfully the use and abuse of strategy and the swings in strategic thinking.

BUSINESS UNIT STRATEGY A do-it-yourself guide with excellent examples.

CORPORATE STRATEGY Very critical Mr Koch argues about the value creation of corporate strategy.

STRATEGIC THINKERS A guide to some of the most useful and important 40 strategic thinkers and their ideas.

STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES An A-Z glossary. The key words (or rather Consulting & MBA buzzwords)used in the world of strategy.

STRATEGIC SHIFTS IN THE 21 CENTURY Forward lookin Koch claims that the tools of strategy are particular valuable for understanding and exploiting shifts of increasing returns, networks, and the net in our new century.


Excellent primer into theory on strategic management   January 16, 2001
 12 out of 15 found this review helpful

Are you a MBA student? Management scholar? If yes, then this book is definitely for you. The book is not meant for everyday management decision makers because it lacks practical insight. But the theory side is excellent. The author of renown "80/20 principles" has written a good outline of strategic management theories through decades as well as about the latest developments in this area. In the introductory part he gives an overview about overall theoretical background of the subject starting from the teachings of Igor Ansoff. In the first part of the analysis goes mainly around book business unit strategy drawing parallels to BCS-s and Porter's positioning methodology. In the second part the attention is given to various possibilities of corporate strategy. The third part gives an alphabetic overview of all the main strategic thinkers. The fourth part speaks about main concepts, methodologies and techniques used in strategic planning process. The final fifth chapter tries to predict the future of the strategic planning by analysing the latest developments in this area.