The three contributing authors have impressive academic credentials and I suppose this work will be used in university classrooms throughout the country, but I think the people who really need to hear the message that technology, economics and ethics can (and should) co-exist will not be attracted to this format.

The authors define people who do good work as: "People who do good work, in our sense of the term, are clearly skilled in one or more professional realms. At the same time, rather than merely following money or fame alone, or choosing the path of least resistance when in conflict, they are thoughtful about their responsibilities and the implications of their work."

The authors spend a lot of time discussing Journalism and Genetics and how ethics and good work in these two arenas are under seige from a market-driven economy. They offer up solutions on how to restore good work to the world and they share their methods of studying good work and their interviewing protocols, but the subject matter is just too academic for the average worker who struggles with ethics v. economics.

Maybe the book will reach university professors...and they'll share it with their students...and they'll go out into the world and strive to do 'good work.'

Let's hope so.